Communicating what you do and how you do it is essential to build your reputation, stand out from the crowd and grow your business.
But where to start? We’ll be exploring the fundamentals of effective communications,
- how to create a strategy
- identify your audience and channels
- how to create engaging content with the media and others.
As part of this we’ll be looking at how to identify and communicate your social purpose as a business – what you do to be a force for good, whether it’s being an exemplar local employer or helping customers to lead more fulfilling lives.
Powerful PR can create positive change. It can build trust, get results, generate pride and create change info [at] betterbankside.co.uk (subject: Powerful%20PR%20and%20Social%20Change) (rsvp for this event now)
This event will be useful for people who would like to learn about putting together a communications strategy for your business/product and also businesses that connect with their local communities and would like to learn how best to promote their good news stories.
About the speaker
Adam Stones is a Senior Consultant at Forster Communications, a specialist social change communications agency, focused on helping protect and improve lives. For nearly 20 years Forster has built brands with social purpose by creating and delivering high impact corporate reputation, campaign and creative services for commercial and not for profit organisations. Adam is a former national news journalist, who moved to PR seven years ago. As well as delivering high profile media and stakeholder programmes, Adam has recently been involved with the launch of a smartphone app, a facebook game and a digital engagement platform.
Jul 13 2015