Your business website can be your most powerful marketing and sales tool, but when not managed properly can not only drain your budget but also damage your company’s reputation.
This seminar will be devoted to the basics of planning and building a successful business website.
We will cover topics like:
- picking a good domain and hosting,
- knowing your audience,
- content planning and management,
- the basics of SEO (Search Engine Optimization)
- conversion optimization (turning visitors into clients / prospects)
This training is aimed at business owners who are planning on building a website in the near future or who have a website they would like to re-build / improve.
A light breakfast will be provided.
Monica Thomas, along with her husband Tony, runs Pretty Smart Sites, a company set up to assist small businesses in developing their online presence.
Pretty Smart Sites offer a range of services from website planning and design, through SEO copywriting, social marketing, traffic generation (off-page SEO), to conversion optimization. In the years 2008-2011, Monica set up and ran an online English language school offering live online training as well as Virtual Blended Learning solutions for individuals and corporate clients. Monica and Tony combine technical knowledge with a deep understanding of online marketing issues, gained through first-hand experience of managing an online company.
Nov 27 2012