Iris is a simple yet sophisticated independent marketing agency with a very clear reason for being. They believe that clients deserve better. They also think agencies live or die on the brilliance and motivation of their people. When they started in 1999, Iris had a very clear and focused mission. They wanted to be the best agency that anyone had ever worked with, and to be the only agency that really talented people wanted to be a part of. Iris still believes this, but believe that it's their actions, not their words, that matter.
Everything can be better more effective, more creative, more efficient, more fun, more engaging. You can always get more return on ideas. And because of this they invest in research, in trendspotting, in data and analytics and in the skills and diversity of their people. They are really proud of what they do.