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Home >> Events >> 2nd October - Copywriting for Small Businesses

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2nd October - Copywriting for Small Businesses

Learn how to attract your reader’s attention, hold it and convince them to act!
RSVP by: 
Tuesday, 1 October 2013

Bankside Community Space

18 Great Guildford St

As a business the effectiveness of your marketing is almost certainly critical to your success. If you rely on the written word – whether on your website, in a sales email or a brochure – you need to be able to understand what will attract your reader’s attention, hold it and convince them to act.

This sixty minute workshop teaches you many of the tricks that professional copywriters employ to achieve maximum returns for their clients. You will learn about “you copy” versus “we copy”, why you need to write about benefits rather than features and the secret of persuading a reader to act.

You can then use these techniques to boost the performance of your marketing and therefore the success of your business in both the short and long terms.

Sign up today and bring a pen, some paper and a healthy imagination!

Mike Robinson is an award-winning copywriter who has achieved staggering conversion rates for clients – including 8% on an eshot and 3.9% on a newsletter. Before he wrote to sell he spoke to sell, spending the best part of a decade working in the consultative sale of marketing tools.

Google “London Copywriter” right now to see just how much he knows about writing copy that demands attention.

Apr 12 2013