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7th May - Social Media 101

Make sure your business is social media savvy
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Tuesday, 6 May 2014

Bankside Community Space

18 Great Guildford Street

As the world moves further into a digital age, social media is becoming increasingly important and relevant to companies with business audiences as well as to those that sell to consumers. But without experience, social media can seem daunting and it can be difficult to know where to start.  In this 1.5 hour breakfast briefing, Fourth Day PR will take you through all you need to know to get up and running on Twitter, also taking a brief look at LinkedIn and Facebook. The session will cover:

  • What’s the difference? Should my business be on Twitter, LinkedIn, Facebook or all of the above?
  • The nuts and bolts of Twitter – what is a hashtag and why would I use it? How to write a tweet, Twitter etiquette, how to build an audience, and other questions.
  • Using Twitter to drive traffic to my website and an introduction to SEO PR.

The session will be led by Lisa Henshaw, Associate Director and Xanthe Vaughan Williams, Director of Fourth Day PR.

Founded and established in Bankside in 2002, Fourth Day is a boutique PR agency which specialises in developing and delivering media strategy and content programmes for the  B2B technology, business and professional services, and not for profit sectors.  Fourth Day’s team works closely with all of its clients to support their business goals and initiatives, designing PR, content and training programmes to meet their needs.  They work across all media sectors –print, online and social – including nationals, industry trades, blogs and Twitter.  In addition to Bankside, they have offices in Manchester and Paris. Follow Fourth Day on @FourthdayPR.

This event is open to Better Bankside member businesses. If you're not sure if your organisation is a member, please give us a call on 0207 928 3998.

Feb 28 2014