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Area Promotion

We will promote Bankside within London, the UK and internationally to attract more visitors and trade

Bankside is now a world-famous destination - for overseas and British tourists as well as for Londoners. It is also a fantastic location for business events and meetings. and What's On Newsletter

Based on our understanding of the needs and behaviour of our visitors, we will raise awareness of Bankside via a variety of initiatives including the redeveloped website and monthly newsletters, as well as in conjunction with London and Partners. The website includes information on Bankside's attractions, art galleries, heritage, open spaces, pubs, restaurants, theatres and festivals as well as an events guide and dedicated sections for the travel trade and the travel press.

Social Media

Visit Bankside is active on social media, including Twitter, Facebook and Instagram. Providing up to the minute information about what's happing in Bankside, social media provides an immediate and informal way to connect anyone interested in visiting the area. 


We continue to create and major visitor events, including Merge Festival and the annual Bastille Festival.

Visitor Information

We produce the Bankside Guide as well as One Big Summer Guide in conjunction with South Bank, Vauxhall, Waterloo and Team London Bridge and jointly operate the award winning Infobikes - our mobile tourist information centres during summer months. The Infobikes welcome people to the area and offer information to visitors where and when they want it: on the streets. The InfoBikes won the 2008 Visit London Silver Award for Best Visitor Information Initiative. They are staffed by Londoners who share their local knowledge and help visitors make the most of their stay. The environmentally-friendly InfoBikes pitch up at key locations to offer on-the-spot advice and recommendations to the huge numbers visiting the area's cultural venues, family attractions and events. All members of Better Bankside have the opportunity to place their marketing collateral free of charge on the bikes.

Riverside London App

In 2011 we launched the free Riverside London App using augmented reality it shows visitors what is happening at all the main attractions as well as having listings for bars, restaurants, shops and hotels in the area.

Visitor Research

We undertake regular visitor research, from surveys to footfall tracking to understand visitor motivations and needs.

Familiarisation Trips

Better Bankside offers regular familiarisation trips to both the travel trade and to press, these can be tailorer to meet requirements

For further information on any of these initiatives please contact Nicole Leggett -

Created Nov 18 2012